Frank Zane is a retired American professional bodybuilder and author. He is a three-time Mr. Olympia, and his physique is considered one of the greatest in the history of bodybuilding due to his meticulous focus on symmetry and proportion.

The main reasons to rebrand Frank Zane’s website were specific marketing goals that required increased traffic, generating more leads, and adding functionality to improve the user experience. The client expected that all these actions improve the conversion of the website and will help him better promote services.